10 Step Marketing Plan
View more presentations from Ateneo Graduate School of Business.
Thursday, May 13, 2010
Brand launch Teen Andra de Sea
As one of the first requirements in class, we were asked to think of a way to launch our selves as a BRAND. Here's what I came up with.
Saturday, January 9, 2010
Top 10 Concepts: Ch5, Customer Value, Satisfaction and Loyalty
Chapter 5
Customer value, satisfaction and loyalty
We create customer value, satisfaction and loyalty by:
1. Understanding customer perceived value (what is important for customers?)
2. Interpreting customer satisfaction (what?)
3. Monitoring satisfaction (how to use?)
4. Defining product and service quality (what?)
5. Maximizing customer lifetime value (how to measure?)
6. Using customer relationship management (how?)
7. Attracting and retaining customers (how?)
8. Building loyalty (how?)
9. Customer databases (what or how?)
10. Data warehouses and data mining (for what?)
Mary Kristine P. Andrade (December 1, 2009)
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